Correctly identifying a challenge is the first and most important step in finding the solution.

The solutions are already in you; we just shine a light on them. Our workshop structure consists of day-long or week-long meetings with the executives or team members from a company, each entering the room with a challenge or problem. What we've found, however, is that people often don’t know what their problem is. They think they know. And they think they are taking the right steps to solve it. But you don’t know what steps to take if you are improperly identifying what your problem is. In other words, you have to know what the real problem is before you can develop plans to address it. We have been participating in this type of monthly, problem solving meetings for the last decade. And the results have been consistently remarkable.
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Part of our job is helping executives to analyze current operations. From there, they can identify what they could be doing better and most importantly showing them that the problem they think they have is not necessarily their real problem. Only after that is recognized can we then we work on the solution together. As an example, let's say someone brings the following issue to process: how can I get my sales team to close at a higher rate than 10 - 15%? This was an actual problem someone asked us. After a series of questions and answers, this processor saw that the real issue was, how can I help my sales team to be more successful? We call that, Finding the "I" in Problem.