It was the 1980s, a time of Talking Heads, padded shoulders and big hair. I had just graduated from college with a B.S. in Agriculture. A younger sorority sister of mine at Penn State with a really cool name, Mimi Roma, told me she was moving to Washington D.C. with her boyfriend and was going to finish her degree at Georgetown University. I didn’t know of Georgetown. I was a country bumpkin from Western Pennsylvania who only applied to one college and didn’t even know the meaning of Ivy League.
I also didn’t know exactly what I was going to do after college. I didn’t have anything lined up. The United States was in the middle of a terrible recession. I went to the library near the grassy center of campus and looked up Georgetown and saw that it was considered one of the best universities. I didn’t know anyone in Washington D.C., but I got the idea that I should go there, too.
My boyfriend agreed to move there with me. He had some fraternity brothers who were renting a house in nearby Alexandria, Virginia, and they could rent us a room. We drove there in my bright orange Ford Pinto with one hundred dollars and a couple of suitcases. We clutched on to the concept that with our degrees, along with a hope that only a freshly educated co-ed can realistically muster, we could find jobs.
Things were rough. The two of us slept on a single bed. My first task was scrubbing the bathroom we shared with four other guys. Boys can be so filthy. That first year, I hawked encyclopedias door-to-door. That was one of the best jobs I’ve ever had in terms of learning to sell and overcoming rejection. It was an education in and of itself. My boyfriend couldn’t find a job. Finally he found one, but it wasn’t in the Washington D.C. area and so he moved away. I stayed.
Back to my idea to attend Georgetown University. I took my GRE. Got my undergrad transcripts and the whole nine yards. Referrals from three of my professors. Applied. Started taking part-time night classes in the interim. Met and pretty much camped out on the doorstep of the Chairman of the Economics Department. Finally after doing well the first semester, I was accepted and given a fellowship. Execution.
Washington, D.C. was a wonder. Although it is small compared to cities like New York, Chicago and Los Angeles, to me it was vast. I was nervous just driving around the Beltway. I walked everywhere I could with my worn tennis shoes and Sony Walkman. I passed iconic government buildings on the mall, like the museums and different Cabinet Departments. There was also The World Bank and the Peace Corps. I had the idea, I can work at one of those places. And I did. I became a typist for the CIA. I got an internship at HUD where I wrote a book that was published. I made a friend in my graduate program and he introduced me to my future boss at the World Bank. Execution, execution, execution.
Looking back, my entire life has been about coming up with ideas and executing them, by almost any means necessary.
And it has been that way with my business today, Bloomers Island. I nurtured the idea for a long time, then raised seven figures and started executing. I won’t go into the nitty gritty of it and how difficult it has been the last few years (my investors have been both patient and supportive), but I am starting to see a light at the end of the tunnel. To be sure, it is a light that at any moment can be snuffed out, but it is there, faint, dispersed and faintly glowing through the fog of the future.
It was one of my most trusted advisors who first uttered the saying to me, There is no such thing as a good idea, there is only good execution. Immediately it was love at first hearing. How many times has someone told me that they have a great idea, this or that, and I listen to them and know they will never execute; they will never put in the work and dedication, along with the money and the risk, to bring it to life?
How do we bring our ideas to life? How do we bridge the gap between coming up with brilliant ideas and then following through on them? I did some research on this, and thought a lot about how I have been able to bring my ideas to life. This is what I do:
1. I honor my ideas. I write them down. I try to bring them to life.
2. I tell everyone I know. You never know who is going to share your enthusiasm. It might even be a potential investor.
3. I figure out a way, strategically and tactically to achieve my ideas. I make a plan.
4. Failure is never an option for me. I burn my ships.
5. I am patient, but not so entrenched that I am not willing to pivot.
6. I persevere. Character is sticking with a project long after the mood has passed. I forget who said that, but it’s true. Perseverance is about 90% of success.
Think about all the times you came up with an idea and then executed it. You can repeat that! It doesn’t matter if you work for yourself or work for a large company.
Let me know the best idea you ever had that you were able to execute.
Here are some great articles that may also help if you’re struggling with bringing your ideas to life.
My last article on Medium : Where The Heck Is My Comfort Zone And How Do I Get Out Of It?
The 12 Things That Successfully Convert a Great Idea Into a Reality by Glen Liopis for Forbes.
How to Execute Great Ideas by Marla Tabaka for Inc.
How Do I Actually Execute On My Ideas by Art Markman for Fast Company.
Eventually, Mimi Roma and I drifted apart. The funny thing is, she never went to Georgetown. But I did.