You've got to get out there to remain relevant. I am fortunate to live and work in LA. Being here in the City of Angels about half of the time, I get to experience all this world class city has to offer. Getting invited to parties at Vice Magazine doesn't hurt. Get out there, network to not only the places you want to be, but the places you have to be in order to remain relevant. Go to trade shows, events and parties. Always mind your manners, dress for success and bring your best attitude.
For businesses: observe, read, research, get creative, or as I famously once said, "Think beyond the box." Connect with your customers and listen to them. Ask them for their top ten suggestions related to your product or service. What are you doing right? What could you do better? According to Steve Blank, author of, The Startup Owner's Manual, “Rule No. 1: There Are No Facts Inside Your Building, So Get Outside.”