Lately, I've been watching a lot of detective shows on television. If there is a murder (and there's always a murder), the detective's job is to collect every bit of information that they can. They observe the murder scene. They take photos. They take fingerprints. They interview all the relevant people in the victim's life. They pull documents on the victim. Were they ever convicted of a crime? And so on.
The same kind of deep dive information collection can be the single most powerful tool to change anything in our life and in our business as well. Want to get your finances into shape? Measure everything you spend your money on. Want to lose 10 pounds? Measure everything you eat and how much exercise you get. And here's the really cool thing: simply by virtue of the fact that you are collecting and measuring things, you can change their outcome. I wrote about this recently in my article about the Observer Effect.
Sometimes, it can be tricky to collect data for your business. Here is a great chart from Research Gate to fine-tune your information collecting methods.
When running your business think of yourself as a detective. Collect all the information that is possible. A much clearer picture will eventually evolve. If detectives can find a murderer, you can find the bottleneck in your operations, the most effective marketing campaign, or the highest profit products. Then use that information to take your business to the next level.
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